Planting Seeds

Being that we’re champions for keeping mail in your fundraising mix, here are a few direct mail findings from the 2026 M+R Benchmarks you may have missed...

For nonprofits and organizations still on Facebook and Instagram, keeping up with changes, trends, and competition is exhausting. Is A.I. responsible for all our woes? No. But as we all try to stay afloat in 2026, A.I. might be feeling more like an undertow or riptide than a life preserver coming to save the day.

AI chatbots are—or will very shortly—be sending website traffic in your direction. This is nothing to be concerned about! If anything, it’s an opportunity.

Over the past year or so Google for Nonprofits has rolled out the availability of Performance Max (PMAX) Campaigns within Google Ads Grant accounts. What does this mean for you?

Giving Tuesday falls on December 2nd this year, and (I’m cringing as I type this!) it will be here before you know it. The effort you invest into Giving Tuesday planning during these hot summer months will pay off when the holiday giving season arrives in full force.

Just because you don’t yet know something, but a so-called expert does, doesn’t make it a “trade secret” or proprietary knowledge. Especially when you can (and should) be doing it yourself. Take Meta's Ad Library for example...