Planting Seeds

AI chatbots are—or will very shortly—be sending website traffic in your direction. This is nothing to be concerned about! If anything, it’s an opportunity.

Over the past year or so Google for Nonprofits has rolled out the availability of Performance Max (PMAX) Campaigns within Google Ads Grant accounts. What does this mean for you?

Giving Tuesday falls on December 2nd this year, and (I’m cringing as I type this!) it will be here before you know it. The effort you invest into Giving Tuesday planning during these hot summer months will pay off when the holiday giving season arrives in full force.

Just because you don’t yet know something, but a so-called expert does, doesn’t make it a “trade secret” or proprietary knowledge. Especially when you can (and should) be doing it yourself. Take Meta's Ad Library for example...

Recently Future of Good published their 2025 Changemaker Wellbeing Index, a landmark study conducted by Environics Research. It’s one of the first global attempts to measure wellbeing across a representative sample of non-profit workers. It is also the first in what promises to be a decade-long project. The full Index and their methodology are worth the read and a share with your network. Here are a few key insights (among many) that we want to highlight...

Here are the four takeaways from the 2025 M+R Benchmarks that stood out to us that we think our small- and medium-sized fundraising pals will find useful...