For nonprofits and organizations still on Facebook and Instagram, keeping up with changes, trends, and competition is exhausting. Is A.I. responsible for all our woes? No. But as we all try to stay afloat in 2026, A.I. might be feeling more like an undertow or riptide than a life preserver coming to save the day.

AI chatbots are—or will very shortly—be sending website traffic in your direction. This is nothing to be concerned about! If anything, it’s an opportunity.

Over the past year or so Google for Nonprofits has rolled out the availability of Performance Max (PMAX) Campaigns within Google Ads Grant accounts. What does this mean for you?