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Brock Warner, CFRE
4 min read
Creative Is The New Targeting
The days of defining very specific audiences for your digital fundraising campaigns are quickly coming to an end.
Holly H. Paulin, CFRE
3 min read
WTF is a WHYFU? 🤷♀️
These are two of my favourite acronyms—and while I’m sure you’re familiar with the first one, you may not know the second! WHYFU stands...
Holly H. Paulin, CFRE
2 min read
Six Things to Do Now For Year-End Fundraising Success
As direct response fundraisers, we’re always looking about 6 months ahead. That means it’s time to get ready for your year-end campaign!...
Holly H. Paulin, CFRE
3 min read
It’s (Always) Time to Talk Legacy Giving
There’s no better time to start talking to your donors about legacy giving than today.
Brock Warner, CFRE
1 min read
The Giving Tuesday Bandwagon
Giving Tuesday has built enough traction and momentum that fundraisers like you need to plan for it, or plan around it.
Holly H. Paulin, CFRE
2 min read
Building a Successful Year-End Campaign
Many organizations raise more in the last three months of the year than the other nine combined!