Being that we’re champions for keeping mail in your fundraising mix, here are a few direct mail findings from the 2026 M+R Benchmarks you may have missed...

For nonprofits and organizations still on Facebook and Instagram, keeping up with changes, trends, and competition is exhausting. Is A.I. responsible for all our woes? No. But as we all try to stay afloat in 2026, A.I. might be feeling more like an undertow or riptide than a life preserver coming to save the day.

AI chatbots are—or will very shortly—be sending website traffic in your direction. This is nothing to be concerned about! If anything, it’s an opportunity.